Frontline Flea & Tick Spray

This is a very clever ad for Frontline Flea & Tick Spray. As you can see it actually incorporates the people (its potential customers) into the ad which I think is brilliant. They play the role of fleas and ticks which is kind of off putting but all together I think this ad is hilarious and definitely attention grabbing. I actually didn't see this ad in person, I don't have cable and had a hard time finding an ad in my every day life that was creative and attention grabbing like this one so I found this online. Since the advertisement is in an office building I would say this ad is intended to reach adults, middle class, any gender and ethnicity. Frontline probably made this ad so large and attention grabbing because they were targeting business men and women at work who are probably very busy and distracted. It also brought the ad right to them because they assumed their target would be very busy and spending a lot of time in the building.
This ad calls for an action "Get them off your dog." and tells the target where to buy the product "available at JAKPETZ".
Frontline's competitors are other flea and tick spray companies like Advantix. I would assume that the competitors produce and equally effective product since this advertisement doesn't mention any of Frontline's qualities and attributes or try to convince us of why we should by Frontline rather than any other product. However, this ad is so clever and accessible that I would probably remember it while shopping for flea spray for my pet. So, I would definitely be more likely to by Frontline than the other brands because of how funny this ad was.

Today's Blog is brought to you by the number.....12

Around here the number 12 is known for the "Twelfth Man." This title originated in 1921 at Texas A&M University. The Seahawks owner Paul Allen pays A&M for the right to use the name Twelfth Man, this was a brilliant move by Paul Allen and here is why.  Let’s say your favorite player became umm.... Percy Harvin for example and you were SO EXCITED when they traded for him last year and signed him to this huge deal.  You went out and bought his Jersey, and a shirt saying Oh Mercy, Percy! and spent well over $100 on all that, you maybe even got a kid or two his jersey now you’re in to Percy for close to $200 or more.  Now Percy just got traded again!?! and your pissed, but what can you do. Here's an idea. Cover the H and A in Harvin with the letter I and cover the first 1 in 11 with a 5, Now you have a Bruce IRVIN #51 Jersey, well until he gets cut or traded. Enough about Percy..

The reason I say Paul Allen is brilliant is because he has created market for a number that will NEVER be traded, retire, get hurt, even miss one single game and that's the number 12. Paul even built a stadium so that the number 12 could feel more important.  Now everywhere you look people are buying the number twelve on everything and he gets the profits from that and get this, he doesn't even have to pay a player to use that number. Now like I said before he has to pay A&M but that is pennies compared to the salary of a superstar player. Think of it this way he has got you, the Twelfth Man, to spend your money on.. YOU?!? Brilliant!!  He also Retired the number 12 so that no player could ever screw up the amazing money making marketing scheme he has in a number, the number 12…..

Family Day Public Service Announcement

So this is a commercial I came across when I was watching TV the other night. It is a commercial to promote awareness for substance abuse. The target market in my opinion for this commercial is families, especially parents. I think the need being satisfied by the commercial would be safety. At the end you are given a link to a website/organization for more information.

I think it's an interesting "shocker" of a commercial. Definitely caught my attention.

Here's another entertaining commercial I saw over the weekend. It shows off a new KFC product at a good value, and takes a swing at Subway sandwiches. I agree- this is definitely not a healthy meal, but you do get a lot of bang for your buck, as well as torturing your friends.

Ickey Shuffle Geico Commercial

Since I have not had cable for over a decade, I find most commercials fascinating the first few times I see them, but few stick with me. I saw the Ickey Shuffle Geico commercial over the weekend several times while in Oregon and California, and it's now stuck with me. To Geico's credit, its a catchy and funny commercial, but I didn't associate it with Geico insurance until the end. Enjoy!

Subaru Forester: From the View of a Child

I first saw this commercial during a King5 news segment sometime within the last year. The commercial advertises the all new 2014 Subaru Forester, but what they are really selling is "love... it's what makes a Subaru a Subaru". I thought this was an interesting commercial because unlike many car commercials that do overviews of all the cars amenities, this one focused on the point of view of a child growing up. From her first car experiences, to her first word, to her with her friends and just growing up in generally, which is represented really well by her transition at the end of the commercial from the back seat to the front seat. This commercial is more to generate brand awareness than it is to sell the car, Subaru wants you to see that their cars are a family friendly place to create memories, first-times, and love. The target market for the Subaru Forester is moms and parents who want a safe and reliable family car that their kids can grow up with probably middle class, around 30 years old, family focused people who are also somewhat outdoorsy. The camera is constantly glancing to the mom character and showing her faces of delight when she is looking at her daughter in the car. The primary competitor Subaru seems to be just other car companies in general. When I think of "primary competitors" for car companies I think of the rivalries between Toyota and Honda, Ford and Chevy, Mercedes and BMW etc. but I've never noticed a strong, blatant rivalry between Subaru and any other competitor. That being said, I would say that their primary competitors are other mid price range, sporty, outdoorsy, family friendly car models from other companies. Mazda and Volkswagon come to mind. I would consider the 2014 Subaru Forester to be equal to its competitors, especially nowadays when car companies seem to really be pushing and regulating family friendly amenities in their cars, however the 2014 Subaru Forester might actually have some really cool features, but since this commercial was more about creating brand awareness it's hard to tell just from the commercial. Overall, I actually thought this was a really cute and well made commercial and would definitely make Subaru come to mind the next time I think about buying a new car.

Joy Of Gifting

Titan’s Joy Of Gifting Ad Creates An Emotional Stir. Involves Fans With The Titan Tune.

 Titan Watches produced quite an emotional stir with its ‘Joy of Gifting’ ad in the online world. Extending its brand proposition ‘The joy of gifting’, the commercial required to return to the signature melody of Titan Watches and reinforce the brand’s association with gifting around a simple theme. The target market between 15 to 45 years old people.