AT&T-Fast is better Commercial 2012 -Werewolf - It's Not Complicated

This is the best video that I think AT&T came out with when incorporating children into their commercials.  This is an older commercial from 2012.  It's about a person asking children if faster or slower is better and the little girl explains that faster is better because then the werewolf can't get you.  The product is AT&T phone service and the advertisement is being directed toward adults or basically anyone that can afford phone service.  You would have to be at least 18 and have a reasonable income to afford their plan each month.  The need satisfied is fast phone service.  They don't really ask you to buy they are simply informing you that if you want the best and the fastest service then you need this company.  Probably their primary competition is Verizon.  I think they are superior to Verizon for the main fact of expense.  This commercial definitely makes me more prone to shop at AT&T versus the competition.  The other competitors simply can't come up with the engaging commercials that this company has.

ASUS ZenWatch – Always Within Reach

This is a video that my son was the 1st Assistant Director on.  I thinks it's a very nice video that is targeting the wealthier type couple with a busy schedule.  This was taken off you tube.  The product being promoted is this expensive watch that can virtually do anything you need it to do.  I think it creates awareness about this versatile watch.  I'm not sure who the primary competitor would be. It depicts a man and woman that is use to the nicer things in life and how both are using this watch to keep track of their day.  How their day runs much more smoothly and ultimately the day ends with each being on time to where they are suppose to be.

Frontline Flea & Tick Spray

This is a very clever ad for Frontline Flea & Tick Spray. As you can see it actually incorporates the people (its potential customers) into the ad which I think is brilliant. They play the role of fleas and ticks which is kind of off putting but all together I think this ad is hilarious and definitely attention grabbing. I actually didn't see this ad in person, I don't have cable and had a hard time finding an ad in my every day life that was creative and attention grabbing like this one so I found this online. Since the advertisement is in an office building I would say this ad is intended to reach adults, middle class, any gender and ethnicity. Frontline probably made this ad so large and attention grabbing because they were targeting business men and women at work who are probably very busy and distracted. It also brought the ad right to them because they assumed their target would be very busy and spending a lot of time in the building.
This ad calls for an action "Get them off your dog." and tells the target where to buy the product "available at JAKPETZ".
Frontline's competitors are other flea and tick spray companies like Advantix. I would assume that the competitors produce and equally effective product since this advertisement doesn't mention any of Frontline's qualities and attributes or try to convince us of why we should by Frontline rather than any other product. However, this ad is so clever and accessible that I would probably remember it while shopping for flea spray for my pet. So, I would definitely be more likely to by Frontline than the other brands because of how funny this ad was.

Today's Blog is brought to you by the number.....12

Around here the number 12 is known for the "Twelfth Man." This title originated in 1921 at Texas A&M University. The Seahawks owner Paul Allen pays A&M for the right to use the name Twelfth Man, this was a brilliant move by Paul Allen and here is why.  Let’s say your favorite player became umm.... Percy Harvin for example and you were SO EXCITED when they traded for him last year and signed him to this huge deal.  You went out and bought his Jersey, and a shirt saying Oh Mercy, Percy! and spent well over $100 on all that, you maybe even got a kid or two his jersey now you’re in to Percy for close to $200 or more.  Now Percy just got traded again!?! and your pissed, but what can you do. Here's an idea. Cover the H and A in Harvin with the letter I and cover the first 1 in 11 with a 5, Now you have a Bruce IRVIN #51 Jersey, well until he gets cut or traded. Enough about Percy..

The reason I say Paul Allen is brilliant is because he has created market for a number that will NEVER be traded, retire, get hurt, even miss one single game and that's the number 12. Paul even built a stadium so that the number 12 could feel more important.  Now everywhere you look people are buying the number twelve on everything and he gets the profits from that and get this, he doesn't even have to pay a player to use that number. Now like I said before he has to pay A&M but that is pennies compared to the salary of a superstar player. Think of it this way he has got you, the Twelfth Man, to spend your money on.. YOU?!? Brilliant!!  He also Retired the number 12 so that no player could ever screw up the amazing money making marketing scheme he has in a number, the number 12…..

Family Day Public Service Announcement

So this is a commercial I came across when I was watching TV the other night. It is a commercial to promote awareness for substance abuse. The target market in my opinion for this commercial is families, especially parents. I think the need being satisfied by the commercial would be safety. At the end you are given a link to a website/organization for more information.

I think it's an interesting "shocker" of a commercial. Definitely caught my attention.

Here's another entertaining commercial I saw over the weekend. It shows off a new KFC product at a good value, and takes a swing at Subway sandwiches. I agree- this is definitely not a healthy meal, but you do get a lot of bang for your buck, as well as torturing your friends.

Ickey Shuffle Geico Commercial

Since I have not had cable for over a decade, I find most commercials fascinating the first few times I see them, but few stick with me. I saw the Ickey Shuffle Geico commercial over the weekend several times while in Oregon and California, and it's now stuck with me. To Geico's credit, its a catchy and funny commercial, but I didn't associate it with Geico insurance until the end. Enjoy!