This is an advertisement for the initiative to search for a new bold leader for India. I know that this is a little bit different in ways of advertisement since it's not for a product, but the message really spoke to me.
I first saw this video at an H&R Block conference that I went to a few weeks ago. They had presented this during a seminar on teamwork and leadership. I thought that it was pretty amazing that our guest speaker used something so powerful to show us that it is up to us to make a difference. This advertisement is being directed toward individuals who want to be leaders and who want to make a difference in the world... Take a stand for what they believe in. Any age, gender, lifestyle and interest can make this statement. In my opinion, I think that they are trying to satisfy the need to take action for a better tomorrow. It's stating that anyone who wants to be bold can make the change that they hope to see in the world. And they hope that it starts with you. They are not asking for anyone to buy anything, and they are not competing, they are simply portraying hope and looking for a strong leader. This was not a product ad, but rather a humanity ad, one that sparks the interest to do good. After seeing this the first time I wanted to change so much about myself. I want to be that kid. I want to make a stand and show people that they can count on me, and I want to know that what I did helped them see that they too can make a stand, and that together we can all make a difference. Even if it is just for one person. A big movement starts with one baby step. Will you make that step?
Monday, November 25, 2013
Thursday, November 7, 2013
Tacoma Pickle Hunt
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I love the show Shark Tank, and if you haven't seen it, it's a show where entrepenuers enter a "tank" full of investors and pitch their product/business to them in hopes of gaining an investment. A couple months ago two girls from Tacoma entered the tank with their business Lynnae's Gourmet Pickles. While they were in the tank, they talked about their current marketing, and part of that included them talking about their Pickle Hunt! They explained it as a sort of scavenger hunt with their pickles spread around Tacoma with various prizes, some amounting a great sum of money! Their explanation of this creative/crazy idea sparked an interest for me. It was covered locally and nationally, and the girls are striving to keep National Pickle Day alive. What makes this interesting? Well how many of you have run down the streets of Tacoma in search of pickle jars?! On top of it being an unordinary marketing event, it was a huge success! This kind of creativity is needed in the advertising world, especially something like this that actually gets the people involved! I am more than impressed with this event, and marketing technique. I can't wait to try one of Lynnae's Gourmet Pickles and see what all the "hunt"is about!
I love the show Shark Tank, and if you haven't seen it, it's a show where entrepenuers enter a "tank" full of investors and pitch their product/business to them in hopes of gaining an investment. A couple months ago two girls from Tacoma entered the tank with their business Lynnae's Gourmet Pickles. While they were in the tank, they talked about their current marketing, and part of that included them talking about their Pickle Hunt! They explained it as a sort of scavenger hunt with their pickles spread around Tacoma with various prizes, some amounting a great sum of money! Their explanation of this creative/crazy idea sparked an interest for me. It was covered locally and nationally, and the girls are striving to keep National Pickle Day alive. What makes this interesting? Well how many of you have run down the streets of Tacoma in search of pickle jars?! On top of it being an unordinary marketing event, it was a huge success! This kind of creativity is needed in the advertising world, especially something like this that actually gets the people involved! I am more than impressed with this event, and marketing technique. I can't wait to try one of Lynnae's Gourmet Pickles and see what all the "hunt"is about!
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