Honeymoon in Disney Park

Through the following Disney park TV ad the Disney is definitely trying to break into the long solidified market of honeymoon destinations. The ad depicts a newlywed couple, Mark and Natalie, who apparently never had Disney Parks experience in childhood. Do not despair though; it is never too late to visit Disney Park. How about spending the money and honeymoon in Disney Park and Hotel? It is like killing two rabbits with one stone, combining honeymoon with experiencing magic of Disney parks!

Should traditional honeymoon destination resorts fear that new competition will chop half of their market to themselves? Probably, not… after all the ad is aimed at those who never got the chance to visit Disney park and now there are married and looking for a place to spend the honeymoon. How many Americans never visited Disney parks? Oh, about 80% of them… and how many will get married at one time or the other? Probably all of them… so, no fear traditional honeymoon destination resorts!

Jack! Fully Loaded!

                "Is it a Sherman or the Jack Box?" questions a youth--sitting on the lawn-- to friends near the college while holding a Jack Restaurant's sausage in hand. The trick of promoting product as well as brand awareness is well tailored. As I was watching for movies on YouTube, I came across this market communication activity. The advertisement is directed towards college students, who are willing to try anything new around them.

                Although hand-held sausage is the product introduced in the breakfast menu of the restaurant, the consistent message is displayed in the last segment of the advertisement which says "Jack! in the box." The delivery time of the sausage in the advertisement is quite long enough to make appeal to anyone watching it. The reverberating "ting" sound and the box in the last segment also catches hold of our senses. It was quite successful in making my mouth watery, but since I'm a relative of Vegan, I have to relinquish my desire.

Burj Al Arab –The World’s Most Luxurious Hotel

I was born and raised in Dubai, UAE.  The total area of UAE consists of desert, but it is resource rich land. Oil is the main industry of the country. Over the past few decades I saw Dubai, how they converted their economy from oil industry to tourism industry. How they converted deserts into high rise building. Burj-Al-Khalefa is the world’s tallest building in Dubai. The Burj-Al-Arab is considered the worlds only seven star hotel. I have visited many times Burj-Al-Arab and no doubt it is the unique hotel in the world.

Burj-AL-Arab has become icon of Dubai. It rises out of its own man-made island 280 meters from the Jumeirah coast, 15km south of the city and 25km from Dubai International Airport. Visible from almost everywhere in the city, it is linked to the shore by a slender, gently curving causeway.

Construction began in 1994 and Burj Al Arab’s doors officially opened on 1st December 1999. It involved 3,000 companies and contractors, 250 designers from the UK, USA and Dubai with 3,500 workmen on site at any given time. It took two years to reclaim the island in the shore waters off the coast off the Arabian Gulf and a further three years to erect the magnificent landmark. From the very beginning Burj-Al-Arab was planned and designed to become the icon of Dubai. The aim of the architects and designers was to create a totally unique structure.

One of its restaurants, called the Al-Muntaha is situated 660 feet above the Persian Gulf and shows a splendid view of the entire Dubai. Another restaurant within the hotel is called the Al-Mahara, which features a seawater aquarium. This restaurant can be reached by catching a submarine and it is within the sea, which holds 35,000 cubic feet of water. The room charges starts from $1500 to $ 5000. This restaurant is voted one of 10 best amongst the world.

Self Esteem boosting Goth toy

As the mother of a three year old girl, who just recently got cable, I am inundated on a daily basis with commercials. For games, toys, movies, clothes, you name it. Over the summer I got sucked in by a doll that was not Barbie, or Bratz, which I'm familiar with, as my sixteen year old niece loved them when she was in her doll phase.
Launched in 2010 by Mattel, the Monster High dolls, who have their own animated web series, are all about embracing your "inner monster" and being different. Their current motto "Be yourself, be unique, be a monster." seem to teach that it's o.k to be different.
The dolls are inspired by classic movie Monsters, such as Frankenstein, Dracula, and, my personal   favorite, The Phantom of the Opera. Each character in the web series has a unique personal peccadillo: For example, Draculaura, the daughter of Dracula, is a vegan, and can't even say the word blood without fainting.
Each webisode is under three minutes. I would definitely consider this creative advertising.

You can watch webisodes at http://www.monsterhigh.com/videos, I particularly like "We Stop Hate."