YOU MIGHT WANT TO PUT THAT DOUGHNUT DOWN!

Is it just me or do commercials like this always come on when you are eating potato chips on your couch? The first time I saw this commercial I was watching TV with my husband. I was so amazed by the woman doing the yoga stretch (00:39) that I actually pointed it out to my husband and told him to watch the commercial next time it came on. I believe a commercial is successful if you pay attention or want to show the commercial to other people, which is exactly what happened after I watched this Under Armour commercial. 

Under Armour has several target markets, but in this commercial they are show casing their women’s line. The Under Armour brand revolves mostly around fitness, and in this commercial they target woman who are fit and woman who want to be fit. They target women ages 18 to 35 who want to feel empowered and successful. This commercial is inspiring, it makes you want to get up and work out hard! It is interesting how they even show these women in the beginning getting ready and putting their hair up, they create a buildup which draws the viewer in. 

This commercial creates continued brand awareness for Under Armour. Under Armour wants you to believe the people who wear their product work hard, enjoy it and “No Matter What, Sweat.” I currently own one pair of Under Armour shorts, and they are one of my favorite pair of running shorts. Between a good product and an inspiring ad chances are I will try on their brand next time I look for workout clothes.