Students in Whatcom Community College's Principles of Marketing blog about interesting, cutting edge, unique, or creative marketing activities they encounter in their daily lives
Wednesday, October 3, 2012
An Ingenious Product Placement?
2012 London Olympics Opening Video
When James Bond (Daniel Craig) escorts the Queen of England to the opening ceremonies was that just a great stunt or an ingenious product placement - having the queen interacting the the fictional character (and iconic movie character). This video was a fantastic promotion for many of the things the English hold dear but was it more... maybe a teaser for the next Bond movie "Skyfall"? Happy coincidence or clever marketing?
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