Building a better shopping experience
Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happy. Today people want more. When searching for great local restaurants, people want places to eat right there on the results page, not another click or two away. It’s the same with hotels, flight options, directions and shopping.
Organizing these types of data can be very different from indexing the Web, because the information is often not publicly available. It requires deep partnerships with different industries—from financial services and travel to merchants who sell physical goods.
Tuesday, October 30, 2012
Sunday, October 28, 2012
Impactful public service announcement
http://www.youtube.com/watch?v=t7wmPWTnDbE
This is a short film produced by Elizabeth Banks for the Go Red for Women campaign of the American Heart Association. They are using it to market awareness of the signs of a heart attack in women. I think it's very effective because they used a good dose of humor to get the message across. It's very memorable and funny, making it popular to share between friends via email and social marketing. That style of promotion is very powerful because each "share" is recommended by a trusted source.
This is a short film produced by Elizabeth Banks for the Go Red for Women campaign of the American Heart Association. They are using it to market awareness of the signs of a heart attack in women. I think it's very effective because they used a good dose of humor to get the message across. It's very memorable and funny, making it popular to share between friends via email and social marketing. That style of promotion is very powerful because each "share" is recommended by a trusted source.
Tuesday, October 23, 2012
YOU MIGHT WANT TO PUT THAT DOUGHNUT DOWN!
Is it just me or do commercials like this always come on when you are eating potato chips on your couch? The first time I saw this commercial I was watching TV with my husband. I was so amazed by the woman doing the yoga stretch (00:39) that I actually pointed it out to my husband and told him to watch the commercial next time it came on. I believe a commercial is successful if you pay attention or want to show the commercial to other people, which is exactly what happened after I watched this Under Armour commercial.
Under Armour has several target markets, but in this commercial they are show casing their women’s line. The Under Armour brand revolves mostly around fitness, and in this commercial they target woman who are fit and woman who want to be fit. They target women ages 18 to 35 who want to feel empowered and successful. This commercial is inspiring, it makes you want to get up and work out hard! It is interesting how they even show these women in the beginning getting ready and putting their hair up, they create a buildup which draws the viewer in.
This commercial creates continued brand awareness for Under Armour. Under Armour wants you to believe the people who wear their product work hard, enjoy it and “No Matter What, Sweat.” I currently own one pair of Under Armour shorts, and they are one of my favorite pair of running shorts. Between a good product and an inspiring ad chances are I will try on their brand next time I look for workout clothes.
Wednesday, October 3, 2012
An Ingenious Product Placement?
2012 London Olympics Opening Video
When James Bond (Daniel Craig) escorts the Queen of England to the opening ceremonies was that just a great stunt or an ingenious product placement - having the queen interacting the the fictional character (and iconic movie character). This video was a fantastic promotion for many of the things the English hold dear but was it more... maybe a teaser for the next Bond movie "Skyfall"? Happy coincidence or clever marketing?
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